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Partner Marketing Manager
Marketing
Mumbai
Job Description
About CleverTap :
CleverTap Retention Cloud empowers digital brands to increase customer retention and lifetime value with the help of data, personalization, deep-tech and automation. The platform allows thousands of brands including Bolt, Premier League, Decathlon, Ikea, Zomato, and Gojek to hyper-personalize their user touch points using machine learning at scale.
Headquartered in the San Francisco Bay Area and founded in 2013, CleverTap has colleagues across North America, South America, Europe, Middle-east, South-east Asia, and India. We have raised more than $180 million from leading investors like CDPQ, Sequoia Capital, Accel, Tiger Global, and IIFL. CleverTap is Great Place to Work-Certified™ and has been named Forbes’ Best Startup Employer in America for 2 years in a row - 2020 and 2021.
About the Function :
Marketing team at CleverTap is passionate about positioning CleverTap as a category creator and a thought leader brand in the retention cloud category globally. We are on a mission to enable the organization’s 2x revenue growth globally year over year by building a demand generation engine that delivers consistent, predictable and reliable demand. We are a team of Growth Pilots where everyone works together toward a common objective.
We are outcome driven and we run with heart while leading with our core values:
- P Act with First Principles
- I Take Initiative
- L Seek to Learn
- O Take Ownership of Outcomes
- T Help Achieve Together
- S Speak up then Commit
We are in the process of building CoEs for various streams of marketing such as brand, performance marketing, content marketing, website, partner marketing, customer marketing, integrated marketing, product marketing, design, etc. If you want to make a difference and be at the center of the action, on a team that will invest in you and help you to learn and grow every day, you’ve found the right place!
About the role :
You will be responsible for making partners self sustainable for demand generation.
To achieve this objective, you will build and execute co-marketing programs such as Market Development Fund (MDF), Business Development Fund (BDF) etc. You will help partners plan and execute demand generation campaigns. The role will also include managing relationships with principal companies and leverage funding assistance available from them (e.g. their market development programs). The Partner Marketing Manager will collaborate with Partner Managers and the Field Marketing teams present globally.
This is a global role.
What you will do :
- Build programs that will help partners and partner managers generate demand locally in the respective markets such as MDF, BDF etc.
- Build a self serve portal that will host all content assets that can be used by partners in their campaigns
- Build and monitor compliance to partner co-branding guidelines
- Build marketing services bureau i.e. a network of local agencies that will help partners execute demand generation plans in the respective markets
- Build process flows for partners to submit their demand generation plans, get them approved from CleverTap team, raise claims and get reimbursement for the expenses as per the resp. policies
- Help partners build and execute demand generation plans in the respective regions
- Manage stakeholder relationship with CleverTap’s principle companies such as AWS, understand their BDF/MDF programs and leverage them fully for CleverTap
What are we looking for?
Must have -
- Prior experience of 3+ years in building and managing partner marketing for global audiences (B2B SaaS preferred)
- Two years of hands on experience in planning and executing demand generation campaigns for global markets
- MBA/Professional degree in Marketing
- Willingness to travel
Good to have :
- People management experience
- Functional: Understanding of other marketing functions e.g. Digital Marketing
- Experience of working on tools like Salesforce/building a partner portal
Measures of Success :
- Building on basic infrastructure for the partner ecosystem (programs, policies, agency network etc.)
- Demand generation by partners
- Utilization of various partner programs such as MDF/BDF etc.
Who you will report to : VP - Global Channel Partnerships / Sr. VP Marketing.
Why join us?
- Be a part of a global growth stage startup
- Work in a fast-paced, dynamic environment where your contribution matters
- You are passionate about technology and its impact on the high growth mobile technology space
- Innovate at scale, with learning opportunities
What is it like working at CleverTap?
- Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team
- Accountability and driving outcomes is the key to success
- Your career here is limited by you and nothing else
- Teamwork trumps individual success
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