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Campaign Manager / ABM India / META / SEA

Marketing
Mumbai
clevertap frobes
Job Description


What is CleverTap
CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronics Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

What does our Marketing team do?
Our team helps CleverTap grow across the globe and provides a great experience with the CleverTap brand for all our customers, prospects and employees.
  • We are the gate-keepers of the CleverTap brand
  • We support revenue growth and demand creation across geographies
  • We are highly driven by data and use experiments to find innovative means

Position: Campaign Manager/ABM - India, META, SEA

Key Responsibilities
  • Plan and execute an account based marketing strategy for the key accounts to drive pipeline
  • Work with key stakeholders across marketing and sales to identify the right target accounts, messaging and channels
  • Outline campaign plans, follow ups, and report on performance and pipeline
  • Analyze, track, and report on campaigns ROI and outcomes
  • Work with Sales and BDRs to increase conversions from SQL to Opportunities
  • Plan, direct and coordinate marketing activities with other sub teams in marketing to increase MQLs
  • Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows

Measures of Success
  • Increase in Funnel
  • Increase in Regional Share of voice
  • Increase in Regional Organic Traffic
  • Increase in conversion % across the lead funnel

Key Requirements
  • MBA in Marketing
  • 5 to 6 Years of experience in SaaS marketing
  • Knowledge of ABM tools like 6sense, and other tools like Hubspot, Salesforce, Google Analytics, Apptopia, Mixrank, Outreach
  • Hands on experience with ABM best practices, tools, and tactics
  • Knowledge of Advance Excel
  • Communication Skills

Key Competencies
  • Functional: Ability to gauge ROI, setting up North Stars, ability to scale
  • Behavioral: Collaboration, Communication & influence, Problem solving

Why join us?
  • Be part of a global growth-stage startup
  • Work in a fast-paced, dynamic environment where your contribution matters
  • You are passionate about technology and its impact on the high growth mobile technology space
  • Innovate at scale with learning opportunities

What is working at CleverTap like?
  • Work, performance, and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team
  • Accountability and driving outcomes are the key to success
  • Your career here is limited by you and nothing else
  • Teamwork trumps individual success

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